Fashion Week is a significant event in the fashion industry where designers and brands showcase their latest collections on runways to influence upcoming trends

1. The Big Four: The most prominent fashion weeks are held in the chronological order in New York City, London, Milan, and Paris. These are collectively known as the “Big Four” and their consecutive events make up “Fashion Month”.
2. Purpose: Fashion Weeks serve as a crucial platform for designers to unveil new collections, attracting journalists, buyers, celebrities, and fashion enthusiasts who preview upcoming seasonal trends.
3. Frequency: Fashion Weeks generally occur twice a year, in February and September, to present the Spring/Summer and Fall/Winter collections respectively.
4. History: The concept of Fashion Week evolved from Parisian “salon shows” in the 1800s, where marketers hired women to showcase garments in public spaces. The first recognized Fashion Week, initially called “Press Week,” was held in New York City in 1943 during World War II to highlight American fashion when travel to Paris was difficult.

Upcoming Fashion Weeks (2025)

Note: Other Fashion Weeks around the world exist, such as Copenhagen, Berlin, Madrid, São Paulo, Shanghai, and Tokyo. Miami Swim Week, for example, is held in May. 

Fashion Weeks have become a significant part of the industry’s cycle, influencing trends, fostering creativity, and boosting the economies of the host cities.